The loofah or ‘torai’ is a popular vegetable all over India. When mature, it can be soaked in hot water, and the skin slips off, revealing the fibrous shell (or loofah). Or it can be dried in the fields, and the flesh ripens and disappears, leaving only the skeleton and seeds, which are shaken out. What’s left is the fibrous sponge. It’s an excellent, 100% sustainable alternative to plastic, providing a useful income to smallholders and farmers. And since it’s not prone to insects or other pests, no pesticides are used in production